In Shanghai, discussions about urban street avant-garde often evoke a perse array of visual styles and spatial experiences. Imagine a space that is not designed for loud display but instead exists as a “container” quietly waiting to be discovered. When visitors push open the door from the bustling street, it feels as though they are stepping into a buffer zone, a place apart from reality. The space itself transforms into a hidden narrative, unfolding silently within.
The TBHNP (theboyhasnopatience) Flagship Store is located in the Yongyuan Road District. Once teeming with shops, this area has now quietly gathered a new type of vitality through a lighter commercial update.
The store is housed in a well-defined rectangular space, and the design team faced a classic challenge: how to communicate the brand’s unique spirit within a confined space? FON STUDIO began their narrative with a bold stroke of mysterious black, setting the stage for a dynamic and tense spatial story.
一抹神秘黑色作為該項目的設計原點
街頭黑色體塊
一道冷靜的邊界
臨街而立,一塊克制而厚重的黑色體塊,如深沉巖石般嵌入街景,與環境形成清晰界限。
Standing on the street, a restrained and substantial black block sits like a deep stone embedded in the urban landscape, creating a clear boundary with its surroundings.
It resembles the wall of a “silent room,” leaving only a narrow crack that allows a limited flow of light and vision in and out. The black block exudes an invisible pull, attracting passersby with both a calm gaze and a hidden invitation.
The full-height transparent glass doors on either side serve as the only entrance, seamlessly merging with the black block. This ensures the purity of the facade while turning the act of entering into a ceremonial, deliberate choice.
Once inside, the outside world’s distractions are swiftly shut out, and visitors transition from being “watched” to being “immersed.” The pure space, set in black and gray tones, gradually unfolds before them. The symmetrical geometric axes, combined with the intertwined circular and rectangular dual U-shaped flow, create a highly enveloping “room” experience.
包裹感十足的“室”的體驗
空間中央,圓形構筑物與折邊矩形體塊相嵌,宛如空間之眼,靜默凝視每一位到訪者。
At the center of the space, a round structure is nestled with an angular rectangular block, resembling the “eye” of the space, silently observing each visitor.
The sense of time subtly emerges through the dialogue of materials. The texture of micro-cement blends with black and silver metals, crafting a sleek, futuristic atmosphere, while old wooden cabinets, rustic stone materials, and worn carpets infuse the space with warmth and dynamism.
This conscious juxtaposition and collision of materials reflects TBHNP’s core essence through fashion—one that transcends fleeting trends and embodies a timeless, unique style.
In this quiet and tension-filled space, the design team posed an open-ended question: Could a space that emphasizes boundaries and inwardness feel too cold or alienating?
幾何構筑了整個視覺世界
它不僅是零售空間,更像是一個激發感知的容器,邀請人們在此尋找自我與品牌、空間之間的獨特聯結。
It is more than just a retail space; it functions as a container that stimulates the senses, inviting visitors to find a unique connection between themselves, the brand, and the space.
功能與幾何美學的融合
答案,或許正藏在這片沉默之中,等待每一位親歷者的感知與回應。
The answer, perhaps, lies hidden within this silence, waiting to be perceived and responded to by each inpidual who experiences it.
Project Name | The Silent Gaze: TBHNP Shanghai Flagship Store
Location | Yongyuan Road, Jing'an District, Shanghai
Client | TBHNP
Design Company | FON STUDIO
Construction | Beijing Yida Hexin Decoration Engineering Co., Ltd.
Design Period | 2024.10
Completion | 2025.01
Building Area | 100 m2
Photography | Qin Wei
Main materials | Micro-cement, Antiqued Stainless Steel, Limestones
Main brands | Art Master paint, Keyuan building materials, Zhenyang Stone Ltd.