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建筑、室內設計? Gensler晉思建筑設計事務所
國內設計院? 同濟大學建筑設計研究院（集團）有限公司
項目地點? 上海長寧
建成時間? 2023年9月
地上建筑面積? 66,062平方米
本文文字由Gensler提供。
由新長寧集團和九華集團打造、Gensler領銜設計的C·PARK海粟文化廣場，集辦公、商業和文化功能于一體，打造出一個藝術、自然、人文及社區深度融合的“都市綠洲”。這個總建筑面積約11萬平方米的綜合開發，以自然為核心載體，結合沉浸藝術體驗、策展零售品牌和多元文化社群，在上海的新長寧營造出一個用戶深度參與、具備自我更新能力的文化藝術社區。
Developed by New Changning Group and Jiuhua Group, and designed by Gensler, C·PARK Haisu is envisioned as a cultural destination to catalyze a vibrant new neighborhood adjacent to the Liu Haisu Art Museum in Shanghai’s Changning District, and strengthen the evolving art scene of the district, the city and beyond. This 110,000-square-meter mixed-use development is an urban oasis where people, art, nature, community, and space are highly integrated.
設計語境：藝術對話與城市融合
項目地塊毗鄰著名的劉海粟美術館，如何在功能定位上實現與美術館的互補和平衡、在建筑風格上保持協調一致，是開發和設計團隊的重要課題。同時，地塊周邊為延安高架與地鐵環繞，緊鄰住宅和學校等既有設施，設計上需滿足日照、光污染控制等規范，最大限度減少對社區的影響，并實現與周邊社區的和諧融合。此外，加強項目與軌道交通及周邊綠地的連接，也是前期規劃的重要目標。-
The project is situated in close proximity to the renowned Liu Haisu Art Museum, making it essential for the developer and design team to carefully balance two distinct business functions in terms of both positioning and architectural style. The site is further constrained by the presence of an elevated highway and light rail, as well as its close proximity to residential areas and schools. As such, the design must adhere to regulations regarding sunlight exposure and light pollution control, aiming to minimize any adverse impact on the surrounding community while ensuring harmonious integration with the neighborhood. A key objective is also to strengthen connections between the site, the transit, and nearby green spaces.
規劃理念：漂浮庭院營造活力商業空間
項目規劃最大限度利用場地界面，構建一個中央庭院，并通過大跨度懸挑結構將建筑體量整體抬升，釋放首層空間，導入獨特的商業體驗。城市通廊的置入，可以最大化自然采光。多層步行系統的建立，將項目與軌道交通及周邊綠地有機連接。建筑師團隊亦利用“留白”手法設計公園與商業之間的空間關系，為未來商業運營預留了無限可能。
Gensler crafted a permeable space that breathes diversity, vibrancy, art, and nature into the community fabric. The design maximizes the site frontage by “lifting up” the volume to create a central floating courtyard for hosting unique retail experience, creating urban passage, and optimizing natural light exposure. The two elevated towers free up the ground plane to accommodate a lineup of retail pods – a design strategy that enlivens the streetscape. The landmark is anchored by a central sunken plaza, which draws in pedestrians with galleries, boutique stores, and event spaces for leisure and entertainment.
和而不同的建筑設計，打造獨特城市形象
在建筑設計方面，海粟文化廣場延續了劉海粟美術館“云海山石”的設計理念，通過幾何分形的建筑形體以及立面材料表達與美術館相互呼應，借助靜謐的綠色背景營造出層巒疊嶂的視覺效果，如同一座“漂浮的庭院”呈現于城市畫卷之中，在主要城市界面營造出獨具魅力的品牌形象。
The design of the Liu Haisu Art Museum was inspired by the artist’s landscape painting, and to make C·PARK Haisu fitting harmoniously into the site with the existing museum, Gensler's design subtracted the geometry of the building, the fractal geometry blends the group of buildings as a strong symbol of coherent design.
環境友好的立面設計，為社區帶來積極影響
項目的立面設計充分考慮到周邊的居住社區與學校，通過傾斜立面設計和采用環保陶土材質的遮陽系統，降低窗墻比例，減少對鄰近建筑及周邊社區的光反射，并且有效控制進入建筑內部的光線和熱量。內傾的幕墻上布置了不同尺寸的LED屏幕，這些屏幕不僅作為各種活動主題背景，還在激活商業氛圍方面發揮重要作用。
The fa?ade design thoughtfully takes into account the surrounding residential neighborhoods and schools. By incorporating slanted facades and an eco-friendly terracotta sun-shading system, the design reduces the window-to-wall ratio, minimizing light reflection onto nearby buildings and communities. This approach also effectively controls the amount of light and heat entering the building. Additionally, LED screens of varying sizes are integrated into the inward-sloping curtain wall, serving as dynamic backdrops for events and playing a key role in activating the retail atmosphere.
可持續設計理念，營造健康的辦公空間
建筑師團隊運用國際領先的辦公設計理念，通過通透的玻璃幕墻和4.3米的層高設計，大幅提升了建筑的自然采光、視野和空間體驗。可開啟的玻璃幕墻引入自然通風，在自然與科技結合的空間中提高工作效率，激發創造力。幕墻系統采用Low-E中空玻璃，有效降低夏季輻射和冬季熱能損耗。建筑配備空氣質量動態監測，確保綠色健康的室內環境。此外，充足的電動車充電設施，將倡導綠色出行方式。在以上措施的助益下，項目獲得綠色建筑三星及LEED金級認證。
Gensler incorporated globally leading workplace design trends to enhance natural light, views, and spatial experience through a transparent glass curtain wall and a ceiling height of 4.3 meters. The operable glass fa?ade allows for natural ventilation, creating an environment that blends nature with technology to foster productivity and creativity. The curtain wall system features Low-E double-glazed glass, effectively reducing solar radiation in summer and heat loss in winter. Dynamic air quality monitoring ensures a green and healthy indoor environment, while ample electric vehicle charging facilities encourage eco-friendly commuting. The project has achieved both Three-Star Green Building and LEED Gold certifications.
從藝術到生態：構建嶄新的都市生活體驗
業主與領先的商業藝術運營方合作，在國內首次提出“Urban Rewilding 都市再野化”的綠色商業運營理念，以“生態、藝術、社群、寵物”為核心要素，強調自然野境、都市空間與人文商業的共生關系。通過“劇、展、集、秀”系列活動，持續打造公園式商業街區，培育藝術、生態與商業共生的生活方式。
In collaboration with leading art operators, the plaza introduces the concept of "Urban Rewilding" to China—a sustainable business model emphasizing nature, art, community, and pet-friendliness. This model fosters symbiosis between urban spaces and natural landscapes, cultivating a lifestyle where art, nature, and retail coexist. Through a series of events, including performances, exhibitions, markets, and showcases, C·PARK Haisu builds a park-like commercial district that continuously nurtures this lifestyle.
以社區為導向的建筑及空間布局，延續劉海粟美術館的文化脈絡，重新定義了“第三空間”，為創新性的商業運營理念提供了更多空間上的可能性。活躍的公共空間節點與城市肌理相連，涵蓋辦公、互動、體驗、休閑等多維度場景，可吸引對新興都市生活場景充滿憧憬的人們，激發創新活力，賦予生活再創造的靈感。
C·PARK Haisu reinvigorates the vitality of the neighborhood with a content-oriented, community-centric approach. The community-centered design, in harmony with the Liu Haisu Art Museum, redefines the “third space,” offering spatial possibilities for innovative retail operations. Active public space nodes connect with the urban fabric, supporting diverse scenarios for work, interaction, experiences, and leisure. This dynamic environment attracts people who seek modern urban lifestyles, inspiring creativity and reimagining daily life.
C·PARK海粟以年輕、時尚的生命力重新煥發海粟綠地的活力，多層的步行系統將項目、天山公園、軌道交通及海粟綠地有機連接，構建出“新舊共生、生活與空間交融、藝術與街區對話、社群與商業融合”的全新開發模式，全面提升區域城市能級，為不同的群體打造多元化的都市生活空間。
The multi-level pedestrian system seamlessly connects C·PARK Haisu, Tianshan Park, the subway, and Haisu Green Land, creating a new development model that harmonizes the old and the new, merges life with space, fosters a dialogue between art and the neighborhood, and integrates community with retail. This approach revitalizes the area, enhancing its urban vitality and offering the right mix for a variety of communities.
設計圖紙 ▽
完整項目信息
項目名稱：C·PARK海粟文化廣場
建成時間：2023年9月
用地面積：16,516平方米
地上建筑面積：66,062平方米
地下室面積：44,160平方米
業主：新長寧（集團）有限公司/上海辰泓房地產發展有限公司
建筑設計：Gensler晉思建筑設計事務所
室內設計：Gensler晉思建筑設計事務所
國內設計院：同濟大學建筑設計研究院（集團）有限公司
結構設計顧問：華建集團上海建筑設計研究院有限公司
幕墻顧問：上海泰亙裝飾幕墻技術有限公司
景觀設計：上海園林綠化建設有限公司
燈光設計：天尚設計集團有限公司
攝影師：Blackstation
版權聲明：本文由Gensler晉思建筑設計事務所授權發布。歡迎轉發，禁止以有方編輯版本轉載。
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